Promoting the Bluejays

This week’s blog features a Q & A with Creighton assistant sports information director Glen Sisk. Sisk serves as the primary contact for the Jays women’s soccer team. He provides game notes, takes stats and writes press releases, all while serving as the connection between the athletes and coaches and the media. Because Sisk does most of his work in the office and the press box, many people don’t even know his position exists. His job is actually one of the most important for the Creighton women’s soccer team. Without his insight, fans and the media would have to guess about stats and other information pertaining to the team.  My hope is that through this post you will gain a greater knowledge and appreciation of Sisk’s job as the primary contact for the women’s soccer team.

Jara
Junior Alyssa Jara attempts a shot during a match against New Mexico State.

Q: How does your perspective of the team differ from a journalist?

A: Part of my job is to put forth the most positive spin that I can for the team. As a journalist I would be somewhat objective and try to look for the best story. In sports information, what we do is try to create the most positive story that we can; and consistently putting out information to facilitate a better story for our program.

Q: What are your main goals as the contact for soccer?

A: The main goal, first and foremost, is to increase publicity; that is the one thing you consistently try to do. You realize that we’re not going to get the coverage that baseball gets, let alone men’s basketball gets, but we try to get it out so people will use it. For example, I know that Marje Ducey is the contact from the World-Herald, and if I get her the notes a day to two days ahead of time she’s more likely to use them. Whereas if I put more time into them they may be better notes, but not used. So what’s the point?

Q: How is soccer different from any other sport you handle?

A: First and foremost, it was the sport that I had the least knowledge about when I got here. I certainly worked a soccer game or two at my former school, but it’s never something I was a direct contact for, and it’s not a sport I watched. I barely watched the World Cup for that point. But it also differs because of interest. In the United States, in the area, women’s soccer is not one that has a high interest. Finally, we haven’t been successful over the last couple of years. Those are all challenges when you’re trying to draw up interest and you’re trying to do everything you can to get coverage.

Q: What are the most challenging aspects of your position?

A: First and foremost, it’s trying to get people interested internally; that’s maybe the first challenge. You have to be interested in the game and part of that is connecting with your athletes and then getting the rest of the department to believe. When you have a 3-13-3 season, as they did two years ago, it hurts much more than that season. It hurts the morale of the athletic department; it hurts their overall view. And then last year we started off 2-1-1 in Big East play and dropped our last five; that just reinforced the 3-13-3. So they need to have some success this year because there’s only so much I can do if their not having success, and also I need to maintain a positive spin as much as possible; which can be challenging for myself as well.

Below is a glimpse of a new method of player promotion called “Bluejay Spotlight.”

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Losing one doesn’t mean losing hope

Morrison Sunset
All is calm before the start of Friday’s women’s soccer match at Morrison Stadium.

After soaring to 12 wins and one draw through the first four weeks of the season, the men’s and women’s soccer teams were the talk of campus. Both teams unbeaten status’ came to an abrupt stop over the span of two days.  This weekend, the Bluejays played three games in Omaha and came away with one win and two losses.

On Friday, the women’s soccer team lost 2-0 to UMKC at Morrison stadium.

On Saturday, during the Jays’ Homecoming match, the men’s soccer team fell 1-0 in overtime to Saint Louis.

The women’s team picked up the lone win of the weekend on Sunday, 2-1 in overtime, as the visiting team on the scoreboard against UNO.

The pair of setbacks simply mean neither team will finish unbeaten, but it doesn’t signify an end of hope for a successful season. The squads now know what losing feels like and can’t let it get the best of them.

With the season nearing the halfway point, both programs are about to begin their conference schedules.

Neither team looked sharp through its first Big East conference season a year ago. The men’s team was forced to make long road trips to the east coast that required three and sometimes four days away from the Midwest. The Jays finished 1-3-1 on the road during Big East play.

The women’s team suffered through the nine-game conference schedule with only two victories.

This season, the men’s schedule favors the boys in blue, so they must take advantage of the friendly agenda in order to fight for the program’s first Big East title.

The women’s squad looks stronger than a season ago, but has to keep its intensity level high through each game to have chance to even make the Big East postseason tournament.

Despite the two losses during Alumni weekend, the Jays are destined to do big things for the rest of the season if they can continue to play complete games, move past each loss and focus on improving each time they step on the pitch.

 

 

 

Biography

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Hello. I’m Anthony Robinson, a junior studying journalism at Creighton University. I grew up an only child in Atlantic, Iowa, a small town located just south of Interstate 80, halfway between Omaha, Neb. and Des Moines, Iowa.

I have a passion for sports. Although I am a general sports enthusiast, my deepest passion lies on the [baseball] diamond. I prefer college athletics to professional competition.  I aspire to be a sports journalist, sports information director of some capacity, or a communications professional for a college or professional sports team. Ultimately, my career goal is to get paid to watch sports. Through my current experiences as sports editor of the Creightonian, a student assistant for the Creighton athletics sports information department and as a part time copy editor at the Omaha World-Herald, I plan on having a vast range of skills needed for job placement when I graduate in May of 2016.

Because we don’t have a football team, the men’s soccer squad is almost as popular as the men’s basketball team on campus. Fans of all ages attend men’s and women’s soccer games at Morrison Stadium, one of the premier soccer stadiums in America. Through my blog, I plan to explore the season’s progression and give additional insight on the Creighton soccer teams. I hope to provide a backstage pass to the action taking place on the pitch (the turf) at Morrison Stadium.